Open Access
| Numéro |
BIO Web of Conferences
Volume 5, 2015
38th World Congress of Vine and Wine (Part 1)
|
|
|---|---|---|
| Numéro d'article | 03006 | |
| Nombre de pages | 9 | |
| Section | Economy and Law | |
| DOI | https://doi.org/10.1051/bioconf/20150503006 | |
| Publié en ligne | 1 juillet 2015 | |
- T.Zalan, G.Lewis, A Strategic Approach to the Analysis of Global Wine Industry Positioning (AWBR, Geisenheim) (2014) [Google Scholar]
- Conference proceedings on the First conference on Wine Business Education. (Sonoma State, 2012). [Google Scholar]
- A.Stasi, A.Muscio, G.Nardone, Drivers of eco- innovation in italian wine industry. (Università degli Studi di Foggia, 2013) [Google Scholar]
- V.De Marchi, Environmental innovation and R & D cooperation: Empirical evidence from Spanish manufacturing firms. (Research Policy 41, 614–623 2012) [Google Scholar]
- M.Porter, The French wine cluster: microeconomics of competitiveness. (Harvard Business School, winter 2013) [Google Scholar]
- G.Seth, All marketers are liars. (Portfolio, New York, 1999) [Google Scholar]
- G.Seth, Permission marketing: turning strangers into friends, and friends into customers. (Simon & Schuster, New York, 2009) [Google Scholar]
- L.Thach, Wine business strategy. (Chapter 2 in Wine, a global business, Miranda Press, 2008) [Google Scholar]
- M.E.Porter, The Competitive Advantage: Creating and Sustaining Superior Performance. (Harvard Business School, 1985) [Google Scholar]
- Z.Szabo, The Role of Event Marketing in Case of the. Buda Castle Wine Festival. (AWBR, 2014) [Google Scholar]
- M.MacGarry Wolf, M.Wolf, U.S. Wineries Use Social Media to Engage Consumers, Improve Brand Image and Increase Revenue. (AWBR, Gesheneim, June 2014) [Google Scholar]
- L. M.Higgins, all, Click, Ship, Sip: Who is the Online Wine Buyer?, (AWBR, Geisenheim, 2014). [Google Scholar]
- W. C.Kim, R.Maubourgne, Blue Ocean Strategy. (Harvard Business School Press, 2005). [Google Scholar]
- B. S.Tether, What is innovation? Approaches to distinguishing new products and processes from existing (Centre for Research on Innovation and Competition, Working Paper 2003). [Google Scholar]
- D.Doloreux, T.Chamberlin, S.Ben-Amor, Modes of innovation in the Canadian wine industry (IJWBR 25,1 2012). [Google Scholar]
- L.King, L.Forbes, Exploratory analysis of marketing innovations in the New Zealand wine industry. (Faculty of Commerce Working, Paper no. 6, September 2013) [Google Scholar]
- http://ec.europa.eu/research/participants/data/ref/h2020/wp/2014_2015/main/h2020-wp1415-sme_en.pdf. [Google Scholar]
- http://mbapodcaster.com/podcast/wine-mba/. [Google Scholar]