| Numéro |
BIO Web of Conferences
Volume 3, 2014
37th World Congress of Vine and Wine and 12th General Assembly of the OIV (Part 1)
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|---|---|---|
| Numéro d'article | 03004 | |
| Nombre de pages | 4 | |
| Section | Economy and Law | |
| DOI | https://doi.org/10.1051/bioconf/20140303004 | |
| Publié en ligne | 4 novembre 2014 | |
Wine, wineries & internet: How new media are used by producers of Langhe and Roero
Università di Torino, DISAFA, Largo Paolo Braccini, 2, 10095 Grugliasco (TO), Italia
a Corresponding author: stefano.massaglia@unito.it
The evolution of the society and of its habits, the advent of the technology and of new forms of communication and social networks is gradually changing the way that communication happens between the consumer and the company as more importance has been given to the network and to the many facets that it can offer. Social networks now represent an important resource for an easy and immediate connection with a large number of consumers easy. Another important feature is the ability to get a direct contact with a target characterized by an interest in the product, so that fewer resources are dispersed. Thanks to this work, it was possible to check the on-line presence of a large number of companies of Langa and Roero areas, and to evaluate the usage of such channels and the perceived importance about the contacts coming from the network. Moreover, it was possible to realize a first comparison with other areas like those of Cuneo.
© Owned by the authors, published by EDP Sciences, 2014
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.